Case Study

Brewing up success – bristol beer factory 

Bristol Beer Factory is more than just a brewery, it’s a lifestyle. They began with one mission in mind, to be fierce with their independence! 

They brew the definition of excellent, balanced and consistently awesome beers that are well loved by the people of Bristol and beyond! 

BFF has consistently inspired people to drink fresh, exciting and sessionable beers in a wide range of exciting and epic independent bars and pubs around the country. They have always forged strong working relationships with Bristol creatives and businesses while simultaneously pushing to be at the forefront of the Bristol brewing scene since pioneering it in 2004.

What they needed

We’ve always had a great long standing relationship with Bristol Beer Factory looking after their branding and design work, but knew we could be doing better. Despite having a beautiful range of new products, their website didn’t match their branding. They wanted to fully understand the impact of a full redesign and moving to a new platform.

    Blurred out people drinking beer

    The Execution

    We decided to do a full audit on their website to highlight missed opportunities in revenue and how, with help, it could be vastly improved. As the BBF site has longevity we needed to understand what pages were working and which were important for their SEO. Despite the site having a strong presence in search results we still concluded that with a very careful transition the best move would be to redesign the site and move it to a platform designed for online sale. 

    The site was redesigned and migrated to a Shopify platform as a result of this evaluation, and they have seen a healthy return on investment since making the switch.

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    The Results

    Their new site has maintained its position within search results, has better usability and their eCommerce rate rose from 1.95% to 6.46% and their revenue is up by 487% in the first month of launch.

     

    We also created a social media strategy for them designed to drive reach, engagement and revenue and we continue to run their PPC campaign to boost sales. We’re really enjoying working with Bristol Beer Factory and immersing ourselves in the world of all things beer and helping another local business to grow – go check them out!

    DO YOU WANT OUR HELP?

    If you have an eccomerce site and you want sales with high scores, then contact us on hello@duchessmedia.com