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Why bother with Instagram?

Instagram, what is it good for? Well, when you work in a visual market, quite a lot. However, making the most of this social media platform isn’t as simple as popping some pictures on your grid and hoping for the best. It’s about building and engaging with your...

Is “Influencer” a dirty word?

It’s no secret that influencers play a big part in the hospitality industry, whether it’s sharing their experience at a hotel, or posting a picture of their beast of a burger (Nat Brereton we’re looking at you). Now, there’s nothing wrong with using influencers to get...